Visit Scotland is set to promote the “Northbound Survival Challenge” in the hope of attracting yet more tourists onto Scotland’s deadliest road.
Following the success of the North Coast 500, Visit Scotland seeks to attract dare devils to test their mettle on a road which has killed 48 people since 2014.
Promotional literature encourages tourists to attempt a “Pot luck” of overtaking round blind corners. It adds that no rented BMW experience is complete without a game of ‘Duel or Duelled?’ in which petty drivers can risk life and limb to get slightly ahead of the lorry in front without quite knowing what the road in front holds.
A Scottish Government spokesperson said the campaign demonstrated realism on behalf of the tourist agency, “Visit Scotland get it. Duelling is no happening so we might as well promote the road to radges from across the globe.”
“Aye we promised to duel the A9, but in that way you promise tae meet up with folk you don’t like or build a ferry for people that don’t matter.”
“Every time I meet constituents they bring it up and I’m like ‘Do I have tae hurt your feelings and point out that this isnae happening?’ We said 2035 in the hope that everyone’ll just forget.”
Ministers are said to be thrilled with the initiative saying that “with any luck, a few of the soon-to-be dead are on NHS waiting lists.”
